In this project, we were invited by Kouda to develop the visual campaign for the Rio Collection, alongside Yan Felipe, partner at the audiovisual production company Firma Avi. The campaign was conceived to translate the brand’s lifestyle positioning through a contemporary and authentic visual narrative.

The client’s goal was to present the Rio Collection by connecting product design with an active, youthful way of living. The objective was to build a storytelling-driven campaign that resonated with an audience engaged in sports, movement, and urban culture, while highlighting the versatility of the products in real-life contexts.

Our approach was to lead the entire pre-production and production process, from concept development to execution. A young casting with strong ties to sports was brought together, and the narrative was developed across iconic locations in Rio de Janeiro, reinforcing a sense of place, energy, and freedom. Photography and video were captured simultaneously, with a clear division of roles to ensure consistency and visual coherence throughout the campaign.