In this project, I was responsible for photographing and editing the Father’s Day campaign for the Brazilian fashion brand Aviator. The production focused on capturing two different family dynamics, each one inspired by a shared passion for sports.

The client’s goal was to create an emotional and relatable campaign that highlighted the bond between generations through personal stories. One storyline featured a father and his two sons connected through basketball, while the other portrayed a grandfather, father, and son united by their love for running. In both cases, the message revolved around the idea of celebrating personal “podiums”, moments of pride that transcend competition.

The visual approach was guided by a lifestyle aesthetic, using natural light, movement, and framing to bring intimacy and authenticity to each scene. The editing process focused on reinforcing visual consistency while preserving the emotional tone of the campaign.